Project Description

Kempsey Shire Council (KSC) is Reserve Trust Manager for five holiday parks (Crescent Head, Hat Head, Horseshoe Bay, Grassy Head and Stuarts Point) located at a range of popular holiday destinations on the Mid North Coast of NSW, approximately mid-way between Brisbane and Sydney.

The parks were operated by a private contractor trading as Macleay Valley Coastal Holiday Parks. The holiday parks are the single largest provider of accommodation beds in the Kempsey Shire local government area.

KSC appointed Otium Planning Group (OPG) to develop a comprehensive Plan of Management and future business strategy for the five holiday parks.

The Plan provided Council with market analysis, a business plan (including cost-benefit analysis and fee modelling) and a five year budgeted capital works program aimed at securing the parks’ long-term competitive advantage and commercial viability.  The study included:

  • Completing market analysis and a business plan to improve the parks’ long-term commercial viability, including identifying each park’s niche market strengths and future development opportunities.
  • Completing a full cost-benefit analysis for a range of capital upgrade options, including the type and style of accommodation offered, refurbished amenities, grounds, facilities and other value-add services aimed at enhancing the visitor experience.
  • Reviewing and recommending the most effective and efficient management model, including operational and reporting processes for day-to-day management.
  • Developing a longer term partnership investment lease that has since seen a new operator win the tender to manage and jointly invest with KSC to fund park improvements.
Consultant

Mike King

Sub-Consultants

Graphite Architects (GA)

Turner Townsend Quantity Surveyors (TT)

Client

Kempsey Shire Council